New Sports Betting Sites: Top Platforms for 2023

New sports betting sites make wagering on popular sports easier. Casinoclaw brings you the key factors to consider when evaluating where and how to place your bets.

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By Lars Wahlström - Updated 2023-09-08

Reading Time: 19 minutes

New Sports Betting Sites: The Essentials

New sports betting sites have contributed to the popularity of online gambling in the United Kingdom. As real money betting continues to grow, so does the number of new online bookmakers entering the market. 

The best betting sites offer a wide range of major sports. From the NHL to football, the NBA and tennis. British sports bettors are indeed spoiled for choice. We at Casinoclaw will help you to find a platform that caters to your preferences.

Our sportsbook review explores the latest additions to the exciting world of sports betting. We will discuss what you should consider when choosing the right sports wagering platform. Most of these bookies are also online casino sites.

New betting sites in South America offer various betting options and the best odds. They have attractive bonuses to entice potential customers. 

Many websites are licensed by reputable bodies like the Kahnawake Gaming Commission. Regulators ensure users a safe and secure betting experience.

Bettors should investigate the wagering and promotional offers. In truth, new sports betting sites have impressive functionality, suitable for all players.

The sports betting landscape is dynamic. New sportsbooks continually enter the market. As competition increases, so does the user experience. The sites offer increasingly sophisticated platforms, tools, and high betting odds. 

It has become evident that the future of betting in the United Kingdom has never been more promising.

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The Best New Sports Betting Platforms in the United Kingdom

Below, you will find our selection of new online betting sites. These are trustworthy platforms built with brand-new technology. Additionally, you can claim massive welcome offers with the click of a button. Those will significantly help with the success of your first bets.

SportsbookWelcome Bonus
LeoVegasWelcome Bonus of up to £1000 and 200 Free Spins
ZodiacBetBonus Funds of up to £1000
888 Casino100% Deposit Bonus of up to £200
Leon BetWelcome Bonus up to £4500
Mr GreenDeposit Bonus up to £1200 and 200 Free Spins
Club Riches100% Welcome Bonus of up to £3000 and 100 Free Spins
Rabona Casino100% Sports Bonus of up to £750 and 200 Free Spins
Casino Mega150% Welcome Offer up to £800 and 50 Extra Spins
31Bet CasinoDeposit Bonus of up to £1500
22Bet Casino100% Bonus of up to £300

Casinoclaw's Top-Rated New Sports Betting Sites in the United Kingdom

We have curated a list of the best new sports sites for Brits. They have exciting offers that you can take advantage of. For example:

  • Matched Deposit Bonuses
  • Deposit Bonuses for Sports
  • Free Spins
  • Sports Tournaments and Special Competitions
  • Rewarding Loyalty Programs

British bettors can benefit from a comprehensive range of esports and superb live betting coverage. Our recommended sites specifically cater to the preferences of sports betting enthusiasts. Not surprisingly, we ensure there is something for everyone.

We rate each site based on the overall quality they offer. These are our top 5 best sports betting sites in the United Kingdom right now.

New Sports Betting SitesOur Rating
Casino Mega8.9
Rabona Casino8.5
Club Riches8.4
Leon Bet8.3
Mr Green8.3
Image for the section Casinoclaw's Top-Rated New Sports Betting Sites in Canada. It shows the Casinoclaw mascot, a start with a checkmark, and a tablet with various sports balls.

Why Try New Betting Sites? 

Each new betting platform must offer something unique to land on our list. The most popular sports sites have already made a name for themselves. Thus, to overthrow them, new sportsbooks must give more. 

There are several reasons why bettors should consider new sports betting sites. 

  • Competitive odds and payouts: Newer sites in the United Kingdom strive to offer better odds and payouts than their established counterparts. That results in more profitable betting experiences for users.
  • Innovative features: New sports betting sites utilize cutting-edge technology. In essence, they offer innovative features and betting options. Some examples include same-game parlays and exclusive live streaming.
  • Attractive promotional offers: Bookies often provide lucrative promotions to gain new players. For example, sign-up bonuses or free bet offers (T&Cs apply). You can find unique deals that may not be available on more established platforms.
  • Improved user experience: New sportsbooks can learn from the successes and shortcomings of older platforms. They often prioritize user experience. Hence, they focus on providing simple interfaces and efficient customer support services.
  • More payment methods: New betting sites like to partner with as many payment providers as possible. Besides the standard bank and debit/credit card transactions. E-wallets, cryptocurrencies, Prepaid cards, etc.

Choosing the Right New Sports Betting Sites

When looking for new sites to bet on in the United Kingdom, it's essential to consider various factors. You want to have a positive experience, after all. In this section, we will discuss some aspects that you should examine. Do it, please, before choosing a new top sports bookie.

  • Security & Reputation: A reliable sportsbook should use SSL encryption. It should have security measures to protect your information and guarantee fair play. New betting sites hold licenses, ensuring top-notch quality. 
  • Sports & Betting Options: Another aspect is the range of sports and wagering opportunities. The best sports betting sites feature impressive offers. There are US sports, European leagues, and special events and markets. In-play betting is a particularly desirable option among Brits.
  • Sports Bonuses: New sports betting sites offer players welcome offers to start. You can also find deposit bonuses, reload bonuses, free bets, and VIP perks. Consider it all while making your decision.
  • Odds: To maximize your returns, comparing the odds of the competition is wise. A few percent more can make a big difference long term.
  • Efficient customer support: Check that you have access to reliable customer support through multiple channels. Preferably, there should be a live chat and phone support. To put it another way, timely assistance can make a huge difference. 

The Importance of Responsible Gambling at New Betting Sites 

Betting operators promote responsible gambling practices. Single-event sports betting is legal in the United Kingdom. Maintaining a safe and regulated environment is crucial for both players and the industry's growth.

Responsible gambling entails creating policies and measures to protect players from potential harm or exploitation. The best sportsbooks contribute to a more secure and trustworthy landscape for online sports betting options in the United Kingdom. 

They ensure that user data is safe and that secure payment practices are in place. In addition, transparent information about responsible gambling is provided on the website.

Several tools can help to protect players. Most are limits and warnings meant to assist with your spending. Here are the most popular ones.

  • Deposit limits
  • Loss limits
  • Time limits
  • Reality checks
  • Self-exclusion
Image for the section The Importance of Responsible Gambling at New Betting Sites. It shows the Casinoclaw mascot, a pair of dice, and a safety first sign.

Legal Sports Betting in the United Kingdom

In recent years, the sports betting market has seen an influx of new sportsbooks. In truth, regulatory changes have made it easier for operators to offer their services. 

Legal new sports betting sites are allowed in the United Kingdom. However, each province has regulations and licensing processes.

The Regulated Market of New Sports Betting Sites

Transitioning to a regulated market has allowed the UK to attract new betting sites. Altogether, they provide residents with increased options for wagering on sporting events.

Legal bookies must follow strict regulatory requirements. That's to ensure fair play and protection of players' funds. The regulated market has enabled users to have a transparent and safe betting experience.

Advantages and Features of the UK's Newest Betting Sites 

New betting sites have many exciting features players will like. They make wagering fun and simple. What's more, you never have to revisit a physical bookmaker if you don't want to. You have everything you need online.

You can bet on singles, parlays, or accumulators. Moreover, players can edit their bets and request early cashout. The introduction of crypto makes betting quicker. Because of no KYC, you can start wagering in minutes.

If you prefer mobile betting, you can use Android or iOS apps on your smartphone. New sports betting sites have odds boosts that further increase potential winnings. That's not all, and there is more.

  • Live (in-play) betting
  • Bet Builder
  • Early cash-out 

Betting Value and Odds at New Sports Betting Sites 

Newest sports betting sites provide competitive odds and excellent betting value. Sharper odds and more markets are needed to maximize your winnings. Besides, new sportsbooks invest in cutting-edge technology to deliver responsive platforms. 

We recommend comparing odds to identify betting value and increase profits. That's particularly important for major events like the Super Bowl or World Cup Finals.

Online bookies feature both pre-match and in-play betting. But some sites are better for certain leagues than others. 

It's worth checking based on your favourite sports. Perhaps you favour futures, live bets, point spreads, handicaps, etc. Ensure that your chosen site includes what you love to bet on. 

Image for the section Betting Value and Odds at New Sports Betting Sites. It shows the Casinoclaw mascot, coins, and a check.

Live Betting on New Sports Betting Sites

Live betting has become increasingly popular among bettors. You can, thus, wager on events as they unfold. New betting sites in the United Kingdom prioritize live betting options with high-quality interfaces and live streaming. 

You can watch a match in real time and make informed decisions based on live data. In-play betting is popular due to the always-changing odds. You can use that to your advantage if you know what you are doing. If events don't unfold as expected, you can cash out early.

Betting on Popular Sports at New Sportsbooks

New sports betting sites feature all kinds of sports and events. You will find what you are looking for with little effort. With this in mind, this is what Brits like to bet on.

SportBest Sports Leagues and Tournaments
FootballThe NFL, Super Bowl, the CFL
SoccerEnglish Premier League, La Liga, Serie A, UEFA CL, World Championships
Ice hockeyThe NHL, the KHL, NCAA, NLA, SHL, AHL   
BasketballThe NBA, Euroleague, Olympic basketball tournament, the Champions League, Eurcup
TennisGrand slams from the ATP and WTA calendar
BaseballThe MLB, Dominican Professional Baseball League, Mexican League
Boxing and MMAThe UFC, Bellator, One Championship, events from the IBF, WBA, WBO, and WBC calendar  
Horse RacingKentucky Derby, Melbourne Cup, Breeders' Cup 
MotorsportsFormula One, Moto GP, NASCAR, IndyCar
Virtual Sports/eSportsVirtual soccer and basketball, League of Legends, Dota 2, Fortnite
GreyhoundsEnglish Greyhound Derby, Grand National, Zipping Classic


Football enthusiasts can bet on National Football League (NFL) games. Some popular bets include, i.e. point spreads, money lines, and over/under totals. 

NFL is the most popular due to its extensive fan base. The league provides more betting markets and options than any other football competition.

Ice Hockey

Ice hockey is the most popular sport. So, it's no surprise that hockey betting is a significant market on new sports betting sites. Betting on the NHL and the Stanley Cup playoffs is common practice. 

The types of bets available include money line, puck line, and over/under totals.

Soccer Betting at New Sports Betting Sites

Soccer is another popular sport for bettors. International competitions like the FIFA World Cup and UEFA Champions League offer extensive betting opportunities.

One shouldn't underestimate the allure of European competitions either. This especially applies to England, Spain, and Italy.

Image for the section Soccer Betting at New Sports Betting Sites. It shows the Casinoclaw mascot and a soccer ball on fire.


Basketball betting in new betting sites primarily focuses on the NBA and NCAA. The number of games and various markets make it an attractive betting option. 

Popular bets include point spreads, money lines, player specials, and over/under totals.

Horse Racing at New Sportsbooks

The UK has a rich tradition of horse racing. In truth, it's one of the most popular betting markets nationwide. You can place wagers on races at local tracks or significant international events. 

Perfect examples are the Kentucky Derby and the Royal Ascot. Typical bets include Win, Place, Show, Exacta, and Trifecta.


Sports bettors can also find their thrills in motorsports. Formula 1, NASCAR, and IndyCar are among the most famous markets. Betting options often involve predicting race winners, pole positions, fastest laps, and season championships.

Virtual Sports Betting

Virtual sports have seen a surge in popularity in recent years. They allow bettors to wager on virtual sports events that resemble video games. 

Events such as soccer, tennis, and horse racing have the most vast markets. They are computer-generated, providing continuous daily betting action and results.

Greyhound Racing on New Betting Sites

Greyhound racing is a niche market for sports bettors. New sites allow gamblers to place bets on winners, forecast wagers, and tricast bets (predicting top 2/3 finishers). 

Most greyhound races occur in countries like the United Kingdom and Australia. But you won't experience difficulties placing wagers via online sportsbooks.

Enhanced User Experience at the United Kingdom's New Betting Sites 

New sports betting sites want to deliver a functional all-in-one platform. To do that, they need a clean interface players won't get lost in. 

Above all, finding the sports and matches you want to wager on must be easy. Most new bookies achieve this by placing a search bar in a visible place. It allows you to browse through sports, teams, and popular competitions.

When you select a game, the site should display available betting markets. The betting limits must allow all types of players to place wagers. Based on the stake and selected market, bettors must know how much they can win.

Further, new betting sites provide additional resources to help. That includes detailed statistics, previous results, H2H, and betting predictions. A dedicated FAQ/Help section should contain further information and reading materials.

Safe and Secure Transactions 

The United Kingdom‘s new sports betting sites prioritize safe and secure transactions. This means implementing advanced security measures such as SSL encryption and fraud detection systems.

The idea is to protect customers' personal and financial information. These new sites always engage with reliable payment methods. Such a system gives users peace of mind while depositing and withdrawing funds.

New Sports Betting Sites Customer Support 

A crucial aspect of all new sportsbooks in the United Kingdom is customer support. Punters expect responsive and knowledgeable support staff 24/7. Around-the-clock accessibility ensures that queries and concerns are addressed promptly. Hence, bettors can focus solely on their betting.

A quality support team speaks multiple languages. That enables easier access for non-English speakers and foreigners. Most importantly, response times are quick and friendly. That's a rule of thumb regardless of whether the contact method is chat, email, or phone.  

Support agents must have answers to the most common questions.

  • Available games
  • Minimum deposits
  • Supported payment methods
  • Wagering requirements
  • Withdrawal fees
Image for the section New Sports Betting Sites Customer Support. It shows the Casinoclaw mascot, a money bag, and a live support logo.

Licensing and Regulation 

Sports betting sites adhere to strict licensing and regulatory requirements to maintain a high level of service. That guarantees that bettors have access to fair and transparent betting options.

New betting sites secure licenses from reputable authorities. On the positive side, it signals their commitment to providing a trustworthy and safe betting environment. 

Regulators check that bookies adhere to applicable laws. Players receive the protection they need while gambling. If the new betting platforms don't follow strict guidelines, regulators will take action. That may include fines or even license revocation.

The new sports betting sites in our collection are licensed by the following institutions.

  1. Malta Gaming Authority
  2. The UK Gambling Commission
  3. Curacao
  4. Kahnawake Gaming Commission 

Casino Software at the United Kingdom's New Betting Sites 

New bookies indeed have a variety of casino software providers that power their online platforms. These brands are essential to the gaming experience of users. They offer different sports, covering everything your heart desires.

Safety and security are paramount when it comes to betting software. New sites must ensure their platforms are protected by state-of-the-art encryption technology. They regularly undergo rigorous security testing to check for bugs and vulnerabilities.

New sports bookies have a choice. They can develop their software solutions or incorporate tested brands on the market. Seeing that the latter is more manageable, that's what most new platforms choose. The customizable technology allows each site to be configured to its needs.

Let's take a look at the most popular betting software brands in the United Kingdom:

Betting ProviderFoundedCountry of Origin
Kambi 2010Malta
SBTech2007Isle of Man
Betradar 2001 Switzerland

Mobile Betting at New Sports Betting Sites

Mobile casino gaming is essentially available in two ways. Players can use the browser on their mobile device or download a standalone application. In-browser betting is, without a doubt, available on all bookies. However, some sites provide apps for Android and iPhone.

You can place sports bets either way with your mobile device. New mobile apps are better optimized as they are built using newer technologies. They were created with the mobile player in mind. If you often gamble on the go, consider trying the new sportsbooks.  

The new betting apps are more than great software to place your bets. You can access live streaming and the latest news about your favourite teams and athletes. 

Players can visit the casino lobby while waiting for a match to start. There are hundreds of online slots, table, and live casino games there.

Image for the section Mobile Betting at New Sports Betting Sites. It shows the Casinoclaw mascot and a player celebrating  his winning bet.

The 5 Best Mobile Applications 

Several new sports betting sites in the United Kingdom have developed exceptional mobile applications. What's more, they are compatible with most modern smartphones. These apps offer an intuitive interface, easy navigation, and a wide range of betting options.

5 standout mobile applications include the following.

New Mobile SportsbookiOS SupportAndroid Support
Sports InteractionYesYes
Leon BetNoYes
Mr BetYesYes

Bonuses for Sports Betting Apps

New betting sites have many ways to attract bettors. To begin with, they offer casino bonuses, free money, and other perks. The rewards help you to reach your goals easier. Most often, you'll have to deposit to get a bonus. But that is only sometimes the case.

Each promotion has its rules and bonus terms you must respect. Doing that can give you more money than you think.

You can find the most popular sports bonuses below.

Welcome Bonuses on New Sportsbooks

New sports betting sites in the United Kingdom offer generous welcome bonuses to new players. You might receive from £50 to several thousand GBP. You can claim the welcome bonus provided that you register in the sportsbook. Making a deposit is often a requirement.

These offers are user-friendly and help you kickstart your betting journey. Nevertheless, they are only available one time. You won't have a second chance if you don't claim them initially.

Match Deposits at New Sportsbooks 

New bookies offer match deposit bonuses. They match a percentage of your first deposit with bonus funds. 

For example, you can receive 50% to 300% deposit matches. Sometimes there is even more. The most common match deposit is 100%. Thus, a £500 deposit gives you an additional £500 to bet with. 

As you can see, your money doubles or triples. As a player, you get more funds to use for betting. Keep your eyes open for promo codes. To put it differently, you might need to enter a bonus code to claim your sports bonus. We keep track of the best ones in the United Kingdom.

VIP and Loyalty Rewards 

New sports betting sites have VIP and loyalty rewards programs. They give back to regular bettors by granting access to exclusive promotions, events, and higher betting limits. 

VIP programs often consist of tiered systems. So, you need to accumulate points and rank up by consistently placing bets. More points lead to better rewards over time. You can exchange points for numerous rewards and perks.

That includes physical goods. For instance, you can win electronic gadgets, cars, hotel stays, or tickets to watch your favourite sports teams. Many gambling sites organize special prize draws exclusively for VIP players. 

Risk-Free Bets

Most betting platforms offer risk-free bets. Presently, this wagering bonus works as follows.

  1. You place a real money sports bet.
  2. If your selection loses, you'll get your money back.
  3. Lastly, you can wager that free bet on a new match and try to win again.

New Betting Sites and No Deposit Bets

No deposit bonus bets are rare promotions on new sports betting sites. If claimed, you can place bets without any initial deposit. They usually require registration and account verification, though. 

No deposit bets often come as free bets or risk-free bets. They give players a taste of the sportsbook before committing to a real money casino deposit.

How to Place Bets at the United Kingdom's New Sports Betting Sites 

Sports betting is easy to learn. So if this is your first experience, we will help you. This guide will provide new players with an overview of how to place bets.

  1. Find a new sportsbook from our collection above. Check if it has all the sports you want to bet on.
  2. Create an account by filling out the registration form.
  3. Fund your account with a supported payment method and amount.
  4. Following transaction confirmation, navigate to the sports section.
  5. Find the match or event you wish to wager on.
  6. Select the type of bet, enter the stake, and confirm your selection.  
  7. Check if your balance is updated accordingly once the match ends.
How to Place Bets at Canada's New Sports Betting Sites 

Odds and Game Lines in the United Kingdom 

Odds never sleep and change constantly. Players can use that to their advantage. You can create accounts on multiple new sports betting sites. Doing so allows you to bet with the highest odds possible.

The first step to placing bets is understanding the odds and available game lines. New betting sites present odds in decimal, fractional, or American format.

Decimal odds represent the total potential payout. Consequently, it includes the original stake. Fractional odds only show potential winnings, excluding the initial wager.

American odds use positive and negative numbers to express odds. The negative number indicates the amount you must bet to win £100. Similarly, the positive number indicates how much you can win for a £100 bet.

Game lines refer to the spreads, moneylines, and totals available for each event. A spread bet is wagering on the margin of victory or defeat. A moneyline is a wager on the outright winner without any point handicap. 

Finally, we have totals. Some new sportsbooks call them over/under bets. Totals are the combined scores of both teams. They can either exceed or fall short of a predetermined number the sportsbook sets.

Payment Methods on New Sports Betting Sites

Regarding betting in the United Kingdom, bettors have many choices. After all, secure and convenient payment options are essential for a positive experience. Deposits and withdrawals should be easy and quick. That way, gamblers can access their funds without any hassle.

Some brands offer a high level of security. Basically, you can transfer funds without exposing your banking information to the bookie. That makes them ideal for bettors preferring anonymity.

Besides traditional fiat, new betting sites accept cryptocurrencies. Crypto benefits include decentralization, privacy, and faster transaction times. 

Here are the most popular banking options for sports betting among Brits.

Payment TypePopular Payment Methods
Credit/Debit CardsVISA, MasterCard, Maestro, American Express
Bank TransfersCitadel, Bank wires, iDebit, eCheck
E-WalletsSkrill, PayPal, Neteller, MuchBetter, EcoPayz
Prepaid CardsRevolut, Paysafecard, Flexepin, AstroPay
CryptocurrenciesBitcoin, Ethereum, Bitcoin Cash, Tether, Ripple

Innovative Betting Features at New Sportsbooks 

Players want more than a platform to bet on. That's why new betting sites constantly improve the traditional approach. They introduce new options to enhance the experience of players. That also gives them more value compared to the competition. 

Regarding innovative betting features, our experts have analyzed the following ones.

  1. Early cash-out
  2. The bet builder
  3. Live streaming
  4. Odds boost
  5. Matched free bets

Cash-Out Possibilities at New Sports Betting Sites

The United Kingdom's new bookies offer the popular cash-out feature. Bettors can secure profits from their wagers or minimize losses before the event has ended. The option gives users massive flexibility. No wonder it's gained popularity among Brits.

Cash-outs are helpful if you expect a sudden turn in a match. The betting site will offer you a part of your winnings. Moreover, it's fair value considering you could otherwise lose it all. 

The Bet Builder

Many new sports betting sites have Bet Builders. The system enables you to create customized wagers to your taste. In fact, you can combine multiple events into a single bet slip. 

Let your creativity and knowledge of the sport flow freely with the bet builder. Craft unique bets that suit your preferences and gambling strategies. With little effort, you can drastically increase your payouts.

Streaming Live Games in the United Kingdom

Fresh sportsbooks in the United Kingdom offer live streaming of games for their users. In other words, you can watch and follow the action in real-time. That can help you make more informed decisions about how to bet. 

Additionally, it adds an extra layer of excitement and engagement. Players can live stream events with their desktops or smartphones. As the matches progress, the odds increase and decrease. Generally, you can risk more or play it safe by watching the game live. 

Image for the section Streaming Live Games in Canada. It shows the Casinoclaw mascot, a wallet, and a live stream banner.

Odds Boosters at New Betting Sites

New sports betting sites in the United Kingdom often provide odds boosts. That's how they remain competitive and entice new users. Such promotions increase the odds of selected events and markets. Higher payouts are, therefore, possible for successful wagers. 

Take advantage of the boosted odds to get more value for the invested money. Odds boosters aren't limitless, though. You can use them a few times a day or for specific events only. 

The Editing Bets Feature

Some sportsbooks offer the possibility to edit your bets after placing them. You can make changes to your selections and stakes. Lastly, you can add or remove bets within a limited time frame. 

If you lose confidence in a team, replace it with a different one. Keep in mind that an edit requires placing new real-money wagers.

Matched Free Bets at New Sports Betting Sites

Betting shops offer matched free bets promotions. These are often part of the welcome package. Hence, the promotions involve depositing a specific amount and placing a bet. If you lose, new sportsbooks will match your initial bet with a free bet of equal value. 

It's enticing because you can still play even if your money is gone. By playing only once, you get two betting chances.


What are the top new sports betting sites in the United Kingdom?

Several new sports betting sites are gaining popularity among users. For example, ZodiacBet, Club Riches, or Casino Mega are often discussed.

What type of bets can I place on new sportsbooks in the United Kingdom?

Players can bet in many different ways. For instance, singles, parlays, accumulators, handicaps, spreads, total, moneylines, etc.

Do new sports betting sites in the United Kingdom offer bonuses and promotions?

You can claim various sports promos on new betting sites. You can find welcome bonuses, deposit bonuses, matched bets, risk-free betting, free bets, etc.

What qualities should new betting sites have?

Please consider several essential characteristics. E.g., the reputation, user experience, betting options, promotional offers, and customer support.

How can I trust new betting sites?

Please check if the new sports betting sites have valid licenses. Being a regulated bookie means you are protected from manipulations or financial fraud.

Can I bet on multiple sports on the same betting slip?

You can indeed. You can wager on one or different sports freely.


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