New Sports Betting Sites UK: Top Platforms for 2023

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By Lars Wahlström - Updated 2023-05-17

Reading Time: 3 minutes

New Sports Betting Sites UK: Top Platforms for 2023

As the popularity of sports betting continues to grow in the United Kingdom, so does the number of new online bookmakers entering the market. With a wide range of sports, from hockey and football to tennis and other disciplines, British bettors are spoiled for choice when finding a platform that caters to their preferences.

This article will explore the latest additions to the exciting world of sports betting in the United Kingdom, highlighting the factors one should consider when choosing the right platform.

These new sports betting sites offer various betting options and attractive bonuses to entice potential customers. Additionally, many of these platforms are licensed by reputable bodies such as the Kahnawake Gaming Commission, ensuring users a safe and secure betting experience.

Bettors need to investigate the wagering options and promotional offers these new bookmakers provide to make an informed decision that aligns with their betting styles and preferences.

The British sports betting landscape is dynamic, with a diverse selection of sportsbooks continually entering the market. As competition increases, so does the user experience, with sites offering increasingly sophisticated platforms, betting tools, and competitive odds. As we delve deeper into the realm of new sports betting sites, it becomes evident that the future of betting in the United Kingdom has never been more promising.

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New Sports Betting Sites in the United Kingdom

Legal Sports Betting

In recent years, the British sports betting market has seen an influx of new sportsbooks as regulatory changes have made it easier for operators to offer their services. Legal sports betting is allowed in the United Kingdom, but each province has regulations and licensing processes. Some top new sports betting sites for Brits include, PowBet, and more.

Regulated Market

Transitioning to a regulated market has allowed the UK to attract new sports betting sites, providing residents with increased options for wagering on sporting events. Legal British sports betting sites must follow strict regulatory requirements, ensuring fair play and protection of players' funds. The regulated market ensures a transparent and safer betting experience for users.

Popular Sports and Betting Markets


Betting on the National Hockey League (NHL) and the Stanley Cup playoffs is common practice. The types of bets available include money line, puck line, and over/under totals.


Soccer is another popular sport for British bettors, with international competitions like the FIFA World Cup and UEFA Champions League offering extensive betting opportunities.


Basketball betting in the United Kingdom primarily focuses on the National Basketball Association (NBA) and NCAA college basketball. The number of games and various markets makes it an attractive betting option, with common bets including point spreads, money lines, and over/under totals.

Horse Racing

Wagers can be placed on races at local tracks or major international events like the Kentucky Derby and the Royal Ascot. Typical bets include Win, Place, Show, Exacta, and Trifecta.


British sports bettors can also find their thrills in motorsports, with Formula 1, NASCAR, and IndyCar being popular markets. Betting options often involve predicting race winners, pole positions, fastest laps, and season championships.

Virtual Betting

Virtual betting has seen a surge in popularity in recent years, offering bettors the opportunity to wager on virtual sports events, such as soccer, tennis, and horse racing. These events are computer-generated, providing continuous daily betting action and results.


Greyhound racing is another niche market for British sports bettors. Typically, bets are placed on race winners, forecast bets (predicting first and second place), and tricast bets (predicting top three finishers). Most greyhound races occur in countries like the United Kingdom and Australia, but British bettors can still place wagers via online sportsbooks.

Popular Sports & Betting Markets